Farm Fresh

Lack of organic farms could stall growth of organic market.

The future growth of the global organic food market could be at risk if organic land area does not grow sufficiently to meet rising demand.Since 2011 the global organic farmland area has grown by 8.4% per year, but organic food consumption is exceeding the growth of land, rising by 10.2% per year over the same period.

“A massive international market now exists for organic food and drink products, ranging from fresh fruit and vegetables through to ready meals and processed foods, but future growth is by no means assured.
“Sophisticated regulatory frameworks are in place to govern all aspects of the organic food chain, from approved farm management techniques to rules on the marketing and labelling of organic products. But demand for new organic farmland to serve this growth is ever increasing. .

“This is especially pressing considering that the unit yields from organic agriculture are lower than those from conventional agriculture. In the longer term, a growing world population may pose questions about the sustainability of organic farming, and whether there remains room in the market for a production system which renounces pesticides and artificial fertilisers and hence does not seek to maximise output and yield by using in the same way that conventional agriculture aims to.”

Kodai Fresh :

Organic farming : Kodai fresh brings in farm fresh fruits , vegetables from Kodaikanal and Kanchipuram, planning to expand and also helping farmers to understand the importance of organic farming and also train them on process.

Digital and precision Farming : Adapting AI and IOT based solution would help in reducing the cost of farming, by reducing the Labour cost, dealing with the constrain of non availability of human resources.
The use of digital technology incorporated in modern farm equipment is opening up new business models and opportunities in the agricultural sector, providing farmers with an unprecedented level of knowledge about their crops, livestock and operations and making the sector more efficient and environmentally sustainable.